|PANASONIC'S ING SET TO TRANSFORM BROADCAST NEWS GATHERING|
|At IBC, Panasonic unveiled a complete range of news gathering products based on its solid state memory cards using the DVCPRO compression scheme. Called ING for IT News Gathering, its introduction is set to have a major impact on the news gathering and broadcasting industry which to date has been dominated by tape based systems.
The core technology behind Panasonic's ING is the SD memory cards, which have become the world's leading compact, portable high-capacity storage. These are in use across a rapidly growing range of consumer and professional markets. For the broadcast industry, with its large and intensive storage requirements, Panasonic has packaged four 1GB SD memory cards onto a single, standard PCMCIA card. Called a P2 card, which means Professional Plug-in card, this compact, portable media replaces the role of the tape cassette in a traditional news environment.
"ING is redefining the whole acquisition process and workflow, providing a true IT "front end" to the production process" said Robert Pascher, Manager, European Broadcast Marketing, Panasonic Broadcast. "It is a fundamental technology shift that is also going to deliver significant savings to broadcasters and news organisations in terms of speed, operational efficiency, increased ruggedness of equipment , no moving parts, reduction in consumable media and total cost of ownership."
At IBC Panasonic unveiled a range of DVCPRO P2 series products, which included:
The P2 card can handle DV, DVCPRO, DVCPRO50 and can also record and play DVCPROHD. As higher SD cards become available, new DVCPRO50 and DVCPROHD equipment will be developed to accompany them.
At IBC, Panasonic confirmed that first DVCPRO P2 series equipment will start shipping to customers in the second quarter of 2004.