China Central Television (CCTV), Matsushita Electric and Dayang Technology Development Collaborate on TV Broadcast Production System Development Incorporating “P2” Solid State Memory Technology
Beijing, China (December 26) – China Central Television (CCTV), the largest broadcasting station in China, Matsushita Electric Industrial Co., Ltd. (MEI), best known for its Panasonic brand of consumer electronics and digital communication products, and Dayang Technology Development Inc. (Dayang), the leading manufacturer of professional broadcasting equipment in China, have announced today that the three organizations have agreed to collaborate on the development of a TV broadcast production system based on Panasonic’s DVCPRO Professional Plug-in (P2) solid-state (semiconductor) memory card technology. The production system will be developed with MEI’s solid state memory technology and non-linear network technology to integrate news gathering, editing, content delivery and archiving work processes for the news and documentary programs of CCTV’s “Economy Channel”.

As a part of its preparations for the 2008 Beijing Olympics and the relocation of its premises, CCTV plans to innovate the production workflow, expand the overall network production model, and improve the media asset management system. The agreement will provide the P2 related technology and expertise of MEI and Dayang required to meet CCTV’s demands, with optimum engineering concepts and operations. At the same time, MEI and Dayang will also promote the R&D of the P2 based production system to provide an integrated solution for TV broadcasting production workflows most suited to the latest market needs in China.

The development for CCTV’s “Economy Channel” content production system will begin initially by the R&D of products and operating technology. Through their collaborative efforts, the three organizations will facilitate the drive towards the broadcasting of the 2008 Olympics.

About China Central Television

China Central Television (CCTV) is the largest national TV station in China and one of the leading global media outlets, operating 11 channels that cover over 90% of the population and attract more than 1 billion viewers nationwide. It has offices in 11 countries and regions, as well as in the United Nations, and its subsidiary China International TV Corporation possesses a sales network covering 36 countries to protect the copyright of CCTV’s programs including news, economics, arts, entertainment, military affairs, science, technology and agriculture. For more information, please visit http://www.cctv.com/english/

About Matsushita Electric Industrial Co., Ltd.
Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand name, is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the Company recorded consolidated sales of US$61.68 billion for the fiscal year ended March 31, 2003. Matsushita's shares are listed on the Tokyo, Osaka, Nagoya, New York, Euronext Amsterdam and Frankfurt stock exchanges. For more information, visit the Matsushita website at http://www.panasonic.co.jp/global/top.html.

About Dayang Technology Development Inc.
Dayang Technology Development Inc. is highly recognized for its range of professional
broadcasting equipment and services in China, providing digital network solutions to
organizations such as TV stations and post production houses. With over 70% of the market share in China, Dayang provides advanced technology in non-linear editing, broadcasting, webcasting, archiving and networking. Further information is available at http://www.panasonic.co.jp/global/profile/segments/brand.html