* Standard Pre-Recording Function Assures You Won’t Miss the Shot *
LAS VEGAS, NV (April 18, 2004) – Here at NAB 2004, Panasonic has introduced the AJ-SDC905, its first dual-mode DVCPRO50 camcorder with an IEEE 1394 input/output to assure the rapid, lossless transfer of 50Mbps digital video for nonlinear editing.
Ideal for NTSC-compatible news-type shooting and high-performance 525-line video production, the AJ-SDC905 offers operator-controllable selection of EFP-quality 4:2:2 sampled DVCPRO50 or classic 4:1:1 sampled DVCPRO recording, and at native 16:9 wide-screen or 4:3 aspect ratios.
The AJ-SDC905 features three 2/3” 520,000-pixel IT CCDs that guarantee superb standard-definition image quality at a high sensitivity of F13 at 2000 lux, and low-light shooting down to 0.09 lux. The camcorder is equipped with 12-bit A/D DSP circuits that provide improved picture quality, color reproduction and luminance gradation, and an advanced 12-axis matrix color correction system to permit very specific colors to be adjusted without affecting overall color tone.
The highly-refined camera is outfitted with a Super Gain function with a maximum gain of 48dB, and a new time-accumulate Digital Super Gain delivers an additional gain of +6/+12/+20dB for ultra-high sensitivity shooting (as low as 0.01 lux (at +48 +20dB setting)) in night-time acquisition.
The camera offers as standard a six-second pre-recording function that permits it to capture spontaneous scenes a shooter might otherwise miss. In standby mode, the pre-recording function continually stores six seconds (pre-settable in memory) of the current video and audio entering the camera’s lens. Additionally, single-frame recording is possible in the interval recording mode.
The 15-pound, fully-equipped camcorder offers a maximum record time of 33 minutes in DVCPRO50 and 66 minutes in DVCPRO, and two 48kHz/16-bit digital audio channels in 50Mbps DVCPRO50. The camcorder is equipped with an IEEE-1394 digital interface for applications such as lossless transfer of audio and video data to a laptop computer for in-field editing, or dubbing to another IEEE-1394-equipped DVCPRO recorder.
It also provides one-touch camera status report; one-frame interval REC for time-lapse recording; and an electronic shutter (speeds from 1/100 to 1/2000 sec); plus synchro-scan capability (1/60.3 to 1/249.7 sec.)
Other shooting-assist functions include: a four-position optical filter wheel; four built-in user scene files and three user-customizable function buttons; a marker selector function (for displaying a 4:3 marker); multi-functional zebra pattern/display adjustment; SD memory card for storage of operational settings; low power consumption of 24 watts; quick response standby mode; built-in time code generator/reader and genlock; and phantom power supply (48V phantom mic).
Other optional accessories include: Unislot™ wireless receiver; 26-pin camera systems support; GPS unit (model AJ-GPS900G); low-cost remote control system; and a hand-held, easy-to-operate camera remote.
The AJ-SDC905 is available in November at a suggested list price of $18,900.

About Panasonic Broadcast
Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast, professional video and presentation products and systems. Panasonic Broadcast is a unit company of Matsushita Electric Corporation of America, the principal North America subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC), one of the world's leading producers of electronic and electric products for consumer, business and industrial use. For more information on Panasonic Broadcast products, access the company’s web site at

Unislot is a trademark of Ikegami Tsusinski Co. Ltd.