|DANISH BROADCASTING CORPORATION SELECTS P2 FOR NEWS AND PRODUCTION|
Brings new levels of integration between acquisition and post production
|February 2005 - The Danish Broadcasting Corporation (DR), Denmarks state broadcaster, has chosen Panasonics tapeless acquisition system, P2, for its next generation of cameras for news and programme production. DR has initially ordered 44 P2 camcorders (AJ-SPX900) which will be delivered over the next few months. The installation is also set to demonstrate new industry standards of integration between Panasonic acquisition and new workflow production solutions from P2 Partners, Avid and Pinnacle as well as SGI.
DVCPRO P2 is a new generation of camcorder recording not on videotape, but on P2 cards based on Panasonics solid state SD memory cards, which are used in a rapidly growing range of professional and consumer products. DVCPRO P2 offers nonlinear acquisition and instant access to material, high-speed file transfer, laptop field editing without requirement for proxy videos, and compatibility with off-the-shelf data storage drives for low-cost archiving, while eliminating traditional digitising and ingesting operations.
In 2006, DR starts moving to a new broadcast centre DR Byen on the edge of Copenhagen housing 3000 staff bringing TV, radio and new media into one building and deploying an advanced integrated IT network linking all operations. Moving to tapeless acquisition with P2 will enhance the productivity and collaborative workflow environment which will be a key element of DRs new broadcast centre says Torben Hallum, Sales Manager for Panasonic Denmark.
The order is one of the largest received by Panasonic for its P2 DVCPRO IT-based acquisition system in Europe. Robert Pascher, Marketing Manager for Panasonic Broadcast Europe said The decision by the Danish Broadcasting Corporation to choose P2 for news and programme production is a major development in the take-up of P2 both in Europe and in global media markets. DR has an international reputation for its large scale adoption of new digital collaborative workflow practices. Making P2 a key part of this investment, highlights the benefits of P2 tapeless acquisition and the DVCPRO production format.
European adopters of P2 include: RFO in France; SWR, MDR and ZDF in Germany; Sogecable, TV Galicia and Televisio de Catalunya in Spain; and ADNKronos and RTV38 in Italy.