LAS VEGAS, NV (April 19, 2009) – Here at NAB, Panasonic debuted a new color viewfinder, the AJ-CVF100G, for its premium quality P2 HD and DVCPRO HD solid-state and tape-based production cameras. Incorporating LCOS display technology, and such invaluable features as a built-in heater for operation in low temperatures, the AJ-CVF100G far exceeds the performance of competitive models.

The CVF100G is designed for operation with Panasonic’s P2 VariCam series (AJ-HPX3700 and AJ-HPX2700), the AJ-HPX3000 and AJ-HPX2000 P2 HD camcorders, and the AJ-HDC27H VariCam and AJ-HDX900 DVCPRO HD camcorder.

Utilizing a one-inch diameter imager system, the high-performance CVF100G affords cinematographers color accurate viewing, which minimizes the possibility of misdirected shots. The color viewfinder can accommodate larger cine-like lenses. Prevalent in HD projectors and rear-projection televisions, LCOS technology offers the advantages of fast motion response, excellent resolution, and smooth pixel edges for a natural look and feel. Eliminating the color wheel used by other technologies, this LCOS viewfinder reduces eyestrain by delivering a complete RGB image to the shooter.

The CVF100G offers exceptional performance and versatility. Its built-in heating function improves response speeds at low temperatures. The shooting formats the viewfinder supports include 1080/23.98PsF, 24PsF, 25PsF, 29.97PsF, 30PsF, 50i, 59.94i, 60i and 720/50p, 59.94p and 60p.

The AJ-CVF100G will be available in the second quarter of 2009 at a suggested list price of $8,495.

About Panasonic Broadcast

Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a unit of Panasonic Corporation of North America. The company is the principal North American subsidiary of Panasonic Corporation (NYSE Symbol: PC) and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. For more information on Panasonic Broadcast products, visit