Sunland International Introduces Comprehensive Blu-ray Disc Media Creation Workflow
New Blu-ray Disc™ Media Creation Workflow Includes Authoring with Adobe® Creative Suite® 4 Production Premium, and Burning and Archiving with Blu-ray Writer Powered by Panasonic
LAS VEGAS, Nevada—April 18, 2009—Sunland International (SLI) today introduced a comprehensive new Blu-ray Disc media creation workflow—running on Macintosh and Windows® platforms—at the NAB Show™ in Las Vegas, Nevada. This workflow encompasses authoring with Adobe Creative Suite 4 Production Premium software, and burning and archiving with a Digistor Self-Powered Blu-ray Writer, which is built around Blu-ray technology from Panasonic, an innovator and founder of the DVD and Blu-ray Disc formats.

“Whether importing from Panasonic P2 HD professional cameras or AVCHD consumer camcorders, the speed and ease of tapeless workflows provide a great boost to productivity,” said Robin Sweeten, strategic marketing manager for Panasonic Industrial Company. “The Digistor Blu-ray Writer enables video professionals to easily add Blu-ray Disc authoring and HD video archiving to their existing workstations and laptops, enabling the ultimate creation of stunning HD content on Panasonic Blu-ray Disc media.” A slim, slot-loading, compact and portable external drive, the Digistor Blu-Ray Writer is powered via a single USB 2.0 port, which requires no external A/C power, and benefits from efficient, economic power regulation by SLI’s proprietary Intelligent Power Manager.

“What’s particularly exciting is that the Digistor Blu-ray Writer is being made available in a bundle with Adobe Creative Suite 4 Production Premium,” said Sweeten. “The bundle provides several time-saving features for faster import of P2 and AVCHD footage, as well as full-featured Blu-ray Disc authoring on PCs and Macs. The bundle also enables Final Cut Pro users to benefit from direct import of HD projects into Adobe Premiere® Pro which can then be authored to Blu-ray Disc on this drive.”

“With the increasing popularity of new tapeless formats like P2 and AVCHD, this new bundle by SLI is an excellent match for the serious HD editor on the go,” said Owen Walker, senior product manager, for Adobe Premiere Pro at Adobe. “With Adobe Premiere Pro CS4, users get maximum efficiency by working directly with source media from SD and P2 cards. Adobe Dynamic Link makes it possible to send content to Encore for Blu-ray authoring and burning without any time spent rendering. The flexibility of having a slim, portable drive that can be used on Macs and Windows without a separate power supply makes the Digistor Blu-ray Writer a must-have for users that need location flexibility.”

Adobe Creative Suite 4 Production Premium is a complete solution for creative professionals who craft world-class video, audio, and interactive media for delivery on air, online, and on device. The software offers unprecedented levels of integration across its video, audio, design, and Web tools, including Adobe After Effects® CS4 Professional, Adobe Premiere Pro CS4, Adobe Encore CS4, Adobe Photoshop® CS4 Extended Adobe Illustrator® CS4, Adobe Flash® CS4 Professional, Adobe Soundbooth® CS4 and Adobe OnLocation™ CS4. Independent research firm Pfeiffer Consulting studied features in Adobe Creative Suite 4 Production Premium such as support for tapeless workflows, Dynamic Link, and Speech Search to make video footage searchable, and found that video professionals using the software can save many hours over the course of a month and achieve substantial return on investment.

Presentations About Blu-ray Media Creation Workflow at NAB Show
NAB Show attendees will have the opportunity to learn additional information about the new Blu-ray Disc media creation workflow introduced by SLI, view demonstrations, and more at the following session:

- David Helmly, senior business development manager, Digital Imaging and Digital Video from Adobe will present “Desktop Authoring for Blu-ray” from 11:45am – 1:00 pm April 19th at the Convention Center N249-251. Helmly has worked for Adobe Systems Incorporated, for nearly 14 years and has specialized in Digital Video and Digital Imaging products for over 22 years. He was also involved at the early stages of Adobe’s entry into the DVD and Blu-ray software scene.

Demo of Blu-ray Media Creation Workflow at NAB Show Booths
NAB Show attendees can also see the new Blu-ray Disc media creation workflow and the Digistor Blu-ray Writer in action at:
- Adobe Booth (SL3320): Learn more about how Adobe's complete portfolio of video solutions for broadcast, film, and post-production gives you a competitive edge for creating, distributing, and monetizing video — on air, onscreen, and on device (

- Panasonic Broadcast & Television Systems Company Booth (C3712): Demonstrations of the Digistor Blu-ray writer for AVCHD archiving.

- 2009 Creative Storage Conference (Flamingo Hotel) Sunday April 19th at 4:15 PM, Session E. Tony Jasionowski, Senior Group Manager for Panasonic and representative to the Blu-ray Disc Association will participate in this session.

Special Bundle Offer: Digistor Blu-ray Writer and Adobe Creative Suite 4 Production Premium
Now through April 30, 2009, a special bundle offer is available to support end-to-end Blu-ray Disc media creation workflow. The bundle includes the Digistor Self-Powered Blu-ray Writer and Adobe Creative Suite 4 Production Premium software for $1,899, a savings of $399 over individual purchase. The Digistor Blu-ray Writer can also be purchased on its own for $599. Both the bundle and the Digistor Blu-Ray Writer are available at:

About Panasonic Industrial Company
Based in Secaucus, NJ, Panasonic Industrial Company is the industrial components and electronic devices division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Information about Panasonic Industrial Company and its products is available at Panasonic Industrial provides key components that power the home appliances, consumer electronics, computers, communications, commercial and healthcare products used by millions of people each day. For press inquiries, please contact Chris De Maria at 201-348-7182 or

About Sunland International
Sunland International (SLI) manufactures and distributes optical storage devices in a variety of categories, including: industrial OEM optical drives, archive grade optical media, self-powered solutions, and customized embedded solutions. SLI meets the specialized product and service needs of technology companies, global OEMs, and professional end users, with the company’s Digistor division being dedicated to product innovation. SLI ensures customer success by leveraging industry expertise, manufacturer relationships and international facilities. For more information, please contact sales at or 1-800-816-1886 or visit
Blu-ray Disc™ is a registered trademark of the Blu-ray Disc Association.