Presenting Brand New Stadium ThrillsPresenting Brand New Stadium Thrills

Contribution to Olympic and
Paralympic Broadcasting

As a Worldwide Official Partner, Panasonic has contributed to Olympic and Paralympic broadcasting for many years through its leading-edge broadcasting technologies and services.
The Olympic and Paralympic Games Paris 2024 aims to be a more responsible event. We will strive to bring together Panasonic's cutting-edge broadcasting technologies to deliver the excitement brought about by the passion and performance of the world's top-level athletes, not only to the venues, but also to homes around the world.

We started at Barcelona


The Olympic Games Barcelona 1992

D-3 became the official video recording format, achieving the first digital broadcast at the Olympic Games.


The Olympic Games Atlanta 1996

Panasonic became the prime contractor for the host broadcaster for the Olympic Games for the first time and provided full support from design to operations at the International Broadcast Center (IBC).


The Olympic
Winter Games
Nagano 1998

In addition to the Olympic Games D-3 official video recording format, the DVCPRO format was tested for the first time.

System Design & Installation

  • - IBC, Olympic Stadium,
    Gymnastics(’96, 2000)
  • - IBC, Venues(’98)

The Olympic Games Sydney 2000

The DVCPRO 50 format that was tested at the Olympic Winter Games Nagano 1998 became the official video recording format for the first time at the Olympic Games Sydney 2000.


The Olympic
Winter Games
Salt Lake City 2002

Based on the experience it has accumulated over the years, Panasonic delivered broadcasting systems that could be used without any issues in extremely cold environments at the Olympic Games.


The Olympic Games Athens 2004

Equipment such as broadcasting digital cameras and monitors played an important role at the IBC and Olympic Games venues.


The Olympic
Winter Games
Torino 2006

Supplied equipment to the IBC for 6 consecutive Olympic Games since Atlanta 1996.


The Olympic and Paralympic Games Beijing 2008

With a full lineup of HD equipment, Panasonic provided support in making all official recordings in full HD for the first time in the history of the Olympic Games.


The Olympic and Paralympic
Winter Games
Vancouver 2010

Panasonic delivered the P2HD Series news gathering system with solid-state memory to the IBC.


The Olympic and Paralympic Games London 2012

Panasonic's cutting-edge 3D equipment and technology produced the first 3D Olympic Games.
Panasonic delivered full HD video equipment to the IBC and supported the distribution of video content compatible with the full HD standard to the venues of the Paralympic Games as well as all over the world.


The Olympic and Paralympic
Winter Games
Sochi 2014

Panasonic's Full HD video format AVC-Intra 100 helped achieve a digital media Olympic.
Supported the Sochi 2014 Paralympic Winter Games through 10,000 surveillance cameras and various broadcasting equipment.


The Olympic and Paralympic Games Rio 2016

As the Official Opening and Closing Ceremony Partner, supported the first Olympic and Paralympic Games in South America.


The Olympic and Paralympic
Winter Games
PyeongChang 2018

Panasonic has, since the Olympic Winter Games Calgary 1988, supported the Games over 30 years as a TOP sponsor.
Panasonic supported initiatives for a new viewing style with 360-degree live cameras supplied to the venues of the Paralympic Games.


The Olympic and Paralympic Games Tokyo 2020

With most competition events staged without live spectators, the world experienced Tokyo 2020 via 4K/HD simulcast in a first at the Olympic Games.


The Olympic and Paralympic
Winter Games
Beijing 2022

Panasonic provided Olympic Broadcasting Services (OBS) with equipment at 12 competition venues as well as Main Media Centre (MMC). Panasonic’s sustainable design mandate was a great fit at Beijing 2022, the first-ever carbon-neutral event in the history of the Olympic Games.

* We have been a Worldwide Paralympic Partner since 2014.