|PANASONIC ANNOUNCES PARTNERSHIPS WITH EUROPEAN BROADCASTERS ON DEVELOPMENT OF P2 SOLID STATE TECHNOLOGY|
|Panasonic announced development partnerships with seven leading European broadcasters and news organisations at IBC on the development of its DVCPRO P2 Series of solid state acquisition technology and ING news system. The broadcasters include: TF1 in France, ZDF and MDR in Germany, the Sogecable Group (including CNN+ and Canal+) in Spain and ITN, BBC and Reuters in the UK.
The introduction of solid state recording based on SD memory cards is regarded by many industry commentators as potentially the most significant change to news and broadcast acquisition since the arrival of videotape recording over 35 years ago. The new technology heralds significant productivity improvements to the traditional acquisition process particularly for news, as well as delivering significant cost savings and greater equipment ruggedness.
The development programme will enable the broadcasters to gain a complete insight into the implications of solid state acquisition technology on their current and future broadcast operations. This will include a full understanding of Panasonic's development and product plans for the technology. The broadcastersÅf input will be valuable to Panasonic in refining new product development plans and new workflow procedures.
Robert Pascher, Manager European Marketing, Panasonic Broadcast Europe said, "The support of some of Europe's leading broadcasters and news organisations to the global P2 development programme highlights the groundbreaking potential of the technology. Their input and insight is going to be valuable in ensuring that the DVCPRO P2 Series fully reflect the needs of European broadcasters."
The European development programme joins US broadcasters including CBS, Fox Entertainment Group and Raycom who announced their support at NAB, earlier this year.
Panasonic is showing its first DVCPRO P2 Series products at IBC. First shipments start in the second quarter 2004.