* Outstanding Features Address Needs of Production and News Acquisition*
LAS VEGAS, NV (April 18, 2004) – Here at NAB 2004, Panasonic debuts the AJ-SDC615, a new DVCPRO camcorder that offers high-sensitivity 520,000 pixel 2/3" 3-CCDs and an IEEE 1394 interface for in-field direct transfer of digital component video to a laptop nonlinear editing system.
Switchable between 16:9 and 4:3 aspect ratios, the AJ-SDC615’s three 2/3” IT CCDs provide a high sensitivity of F13 at 2000 lux, and low-light shooting down to 0.1 lux (at +48dB). Its newly-developed 12-bit A/D DSP circuits provide improved picture quality, color reproduction and luminance gradation, and a 12-axis matrix color correction system allows very specific colors to be adjusted without affecting overall color tone.
“The AJ-SDC615 is a terrific choice for news, sports and corporate production work, and elegantly combines DVCPRO’s legendary digital recording fidelity and operational efficiencies with high-sensitivity 2/3” CCDs and an IEEE 1394 interface,” said Stuart English, Vice President, Marketing, Panasonic Broadcast.
The high-performance camera is equipped with a Super Gain function with a maximum gain of 48db for low-light level shooting. The AJ-SDC615 delivers a maximum record time of 66 minutes, and incorporates two channels of 48kHz/16-bit digital audio. At just 14.5 pounds fully equipped, the AJ-SDC615 is lightweight and well balanced. It also provides an electronic shutter (speeds from 1/100 to 1/2000 sec), and synchro-scan capability (1/60.3 to 1/250 sec.).
Other versatile shooting-assist functions include: a four-position optical filter wheel; four built-in user scene files and three user-customizable function buttons; a marker selector function (for displaying a 4:3 marker); Super-Iris for one-button backlighting; multi-functional zebra pattern/display adjustment; SD memory card for storage of operational settings; quick response standby mode; built-in time code generator/reader with genlock; and 48V phantom power for microphone inputs.
Other optional accessories include: Unislot™ wireless receiver; 26-pin camera systems support; low-cost remote control system; and a hand-held, easy-to-operate camera remote.
The AJ-SDC615 is available in October at a suggested list price of $14,800.

About Panasonic Broadcast
Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast, professional video and presentation products and systems. Panasonic Broadcast is a unit company of Matsushita Electric Corporation of America, the principal North America subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC), one of the world's leading producers of electronic and electric products for consumer, business and industrial use. For more information on Panasonic Broadcast products, access the company’s web site at

* UniSlot is a trademark of Ikegami Tsusinskis Co., Ltd.