|BEIJING TV STATION, MATSUSHITA ELECTRIC, DAYANG SIGN AGREEMENT TO APPLY DVCPRO P2 AND DIGITAL NETWORK TECHNOLOGY TO BTV SPORTS CHANNEL|
* Organizations to Collaborate on Production System for Athens Olympic Games *
|LAS VEGAS, NV (April 18, 2004) Beijing TV Station, Matsushita Electric Industrial Co., Ltd. (MEI), best known for its Panasonic brand of consumer electronics and digital broadcast products, and Dayang Inc. announced they signed an agreement in early April in which the three organizations will develop DVCPRO P2 solid-state memory-based program production systems and nonlinear network technology for the sports channel of Beijing TV Station.
Beijing TV Station Information Center has adopted Panasonics DVCPRO 50 equipment for news reporting, with more than 150 pieces of DVCPRO50 equipment in use.
Beijing TV Station and Dayang Inc. has successfully worked together on a network system based on IT technology, and Dayangs nonlinear editing system of is applied in the program production system of Beijing TV Station.
In the development of the sports channels system, Panasonic and Dayang will be able to learn comprehensively about the latest need of Chinese users, continuously improve the technology of a P2-based network application system, and formulate new solutions for editing and broadcasting of TV programs on Chinese market.
Panasonic has the official broadcast equipment supplier for the Olympic Games since the 1988 Seoul Olympic Games. In terms of TV rebroadcast of the 2008 Beijing Olympic Games, it hopes the sports channel of Beijing TV Stations use of P2 technology will make a contribution to the Olympic Games.
In addition, Panasonics P2 technology and Dayangs network technology are very applicable to the needs of Beijing TV Station for the 2004 Athens Olympic Games. Thus, the three parties will cooperate to construct a program production system integrating editing, broadcasting, and storage to meet BTVs sports channels needs for the Athens Games. The three parties goal is to turn the BTV sports channel into digital and network channel.