ADOPTION OF PANASONIC’S NEXT GENERATION BROADCAST SYSTEM DVCPRO P2 SERIES EXPANDS AROUND THE WORLD

Matsushita Electric Industrial Co., Ltd. announced at IBC that more than 40 major broadcasters from around the world have adopted Panasonic’s next-generation DVCPRO P2 solid-state memory products. Many broadcasters have recognized DVCPRO P2 products to be one of the most promising advanced products in the broadcasting industry. This follows Panasonic’s announcement at NAB2004 of development partnerships with twelve broadcasters in six countries, who have agreed to collaborate on the development of a TV broadcast production system using Panasonic’s DVCPRO P2 solid state acquisition technology. Panasonic launched its DVCPRO P2 products last April and expects to deliver 2,000 units in 2004, including trial introductions.

With co-operation from many of the largest non-linear editing and video server equipment manufacturers, Panasonic will continue to introduce DVCPRO P2 solid-state memory products worldwide and enhance digital networking in next generation broadcast equipment. Some of the major broadcasters which have adopted the Panasonic DVCPRO P2 series include: USA: Entravision, KFTV-TV, KRON-TV, KTVI-TV, KTVU-TV, KXLN-TV, Liberty Corp, Media General Inc., NY1 News, Scripps Howard Broadcasting, Sinclair Broadcast Group, Tamberelli, Wexler, WSOC-TV Brazil: TV Bandeirantes France: RFO (Réseau France Outre-mer) Germany: SWR, MDR Italy: ADNKronos, RTV38 Spain: TV Galicia TV3 China: Beijing TV, China Central Television (CCTV), Daqing TV, Dongguan TV, Fujian TV,Nanjing TV, Shandong TV, Sky News (SKY Beijing), Suzhou Broadcasting System Joint-development broadcast partners include: USA: CBS, FOX, RAYCOM Media UK: BBC, ITN, Reuters Germany: MDR, ZDF France: TF1 Spain: Sogecable China: China Central Television (CCTV), Beijing TV The Panasonic DVCPRO P2 series is a next generation IT news gathering system that uses the P2 card as recording media. Based on Panasonic’s SD Memory Card technology, P2 cards have high capacity and high-speed data transfer rates. Not only does it maintain true format compatibility with current DVCPRO equipment, the DVCPRO P2 series offers IT-oriented solutions with P2 card - compatible standard PC card slots. P2 cards have no moving parts, which means they offer the toughness and reliability required in the news gathering environment, including vibration or repetitive shocks. Panasonic began releasing five models of the DVCPRO P2 series, 4GB and 2GB memory cards, camera recorders, recorders and card drives starting last April. The DVCPRO P2 series will be exhibited at IBC2004, the world's largest electronic media show, to be held in Amsterdam from September 10th to 14th.