|PANASONIC AT IBC SHOWS MAJOR NEW PRODUCTS FOR SD AND HD PRODUCTION|
|Announces support for European HD standard and shows new workflow processes with P2 tapeless acquistion
Panasonic used IBC to show the results of major investment in recent years with new products for high definition (HD) and standard definition (SD) production, and new products for tape-based production and for tapeless IT-based acquisition with P2. Panasonic also showed a clear SD to HD migration strategy for the DV/DVCPRO family of products. While in display technology, a key area of expertise, Panasonic demonstrated new developments in plasma, LCD, TFT panels and in DLP projectors for SD and HD markets.
|Panasonic at IBC this year said Robert Pascher, Marketing Manager, Panasonic Broadcast Europe, is providing our customers and the broadcast industry with a clear roadmap from SD to HD production. We are also providing a clear migration to IT-based production and together with our P2 Alliance Partners have a major demonstration of new workflow processes in a networked environment.
At IBC, Panasonic also announced its support for the European Broadcast Unions (EBU) proposed HD standard for Europe of 720/50p. Joachim Reinhart, President and Chief Operating Officer of Matsushita Europe and the first European to be an Executive Officer of Matsushita Electric in Japan, called for a clear strategy for the introduction of high definition broadcasting in Europe.
European broadcasters, he said, manufacturers, the IT sector and programme makers must get together and develop a plan of action over how to implement HD services. Then it is important that we build a constituency of support among national and European politicians, legislators and the general public for its introduction.
Panasonic showed the production versions of its P2 solid state memory acquisition system based on SD memory cards, which have now started shipping to customers.
These include :
At IBC, Panasonic announced that it expects to ship 2000 P2 units by the end of 2004.