|A very important decision|
|After a lot of discussion, consultation and deliberation, Panasonic Marketing Europe has come to an important decision regarding the future of its Marketing strategy with regard to IBC.
For reasons laid out below Panasonic has decided not to exhibit at IBC in 2006 and for the foreseeable future.
We have several reasons that we feel are contributory to this decision. They are:
In summary, customers have changed their behavior, while suppliers havent changed the way to approach them. With this in mind Panasonic would like to make the following statements: