PANASONIC INTRODUCES STUDIO CAMERA TO THE EUROPEAN MARKET

Amsterdam (September 9th, 2011) -- Panasonic Europe confirmed today the European availability of its high definition studio camera the AK-HC3500. Created for direct-to-air broadcast applications, the new camera is equipped with exclusive image processing and colour reproduction functions for the highest quality in 1080/59.94i and 1080/50i image acquisition.

Showcased on the Panasonic stand (Hall 9 C45) at IBC 2011, the high performance AK-HC3500 camera features three 2/3" 2.2-megapixel IT-CCDs with an advanced single-channel transfer system, 14-bit A.D converter, an advanced 38-bit digital signal processor LSI and spatial offset processing for exceptional sensitivity. Its digital signal processor also features a dynamic range stretch (DRS) function that assures detailed, high quality images even when shooting scenes in a high contrast environment.

With a dedicated 8-type LCD colour viewfinder (AK-HVF931A), fibre channel compact CCU (AK-HCU3550) and a remote operation panel (AK-HRP935), Panasonic now has a complete studio system line-up.

The AK-HC3500 produces quality HD images with the ability to control skin tone and smoothness in real time. Its high sensitivity (F11 at 2000 lx) for low-light shooting and low vertical smear, coming in at less than -130dB, is perfect for quick capture and control. Its digital signal processor also features a dynamic range stretch function that assures detailed, high quality images even when shooting scenes in a high contrast environment.

Christian Sokcevic, Director of Professional AV Europe at Panasonic, said: “We’re bringing this high definition studio camera to the European market because it’s a high quality camera for a dynamic broadcasting environment. The AK-HC3500 is a first step into the studio business in Europe which will be followed by further developments. In the mid term we will not only offer a portfolio of products but also system solutions for the studio and live production industry.”

When configured for studio use, the 4.7kg camera has convenient features include a backlight on the rear operation panel for improved operation in dark settings, an adjustable, slip-resistant shoulder pad for stable EFP shooting, and an SD memory card slot for storage and retrieval of various camera settings.

The AK-HC3500 has two HD SDI connections as well as a teleprompter and AUX outputs. Input connections include microphone, intercom and Gen-lock (BB/Tri-level Sync).

The new AK-HC3500 camera is available at the beginning of next year in Europe at the recommended retail price of € 36,000 excluding VAT.