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Panasonic and LiveU collaborate to connect camera and cloud

Combines Panasonic’s professional camera solutions with LiveU’s bonding technology and its cloud-based Central management system, the hub for video ingestion

AMSTERDAM. (12th September 2014) – Panasonic has announced an expansion of its strategic collaboration with LiveU to introduce an end-to-end solution enabling P2HD series camera recorders to connect directly to the LiveU Central system and its cloud-based services for live transmission.

Upcoming releases of Panasonic’s broadcasting camera recorders will support a direct connection with LiveU Central, the unified management system which allows broadcasters to acquire both live and recorded content from the field, preview it centrally or remotely, broadcast it live or in scheduled programming and distribute it to any location.

The system is in addition to the workflow where broadcasters and content producers use a separate uplink unit to connect to the LiveU cloud management platform. Panasonic and LiveU believe that utilising technology similar to the LTE dongle on the Panasonic AJ-PX270 P2HD camera offers another effective option for field operations, with minimal equipment and human resources.

"Our ENG cameras have evolved so that we can now create high quality video at low data rates using P2 AVC-ULTRA", said Kunihiko Miyagi, Director of Professional AV Business Unit. "By collaborating with LiveU we can realise live transmission and file transfer on to a world renowned site, making our customer’s workflow more efficient."

"We greatly value our long-standing collaboration with Panasonic and this new development represents another important milestone. LiveU provides high-quality live transmission and distribution through our LiveU Central cloud management service." says Samuel Wasserman, LiveU’s CEO. "By utilising Panasonic’s P2 AVC-ULTRA cameras, end-users will find the process of capturing and uploading content even more streamlined. In simple terms, LiveU Central becomes the hub for video ingestion."

The next stage of Panasonic’s and LiveU’s collaboration will be presented at NAB2015 (April 2015).

About LiveU
LiveU ( is the leader in portable live video acquisition, contribution and management solutions. LiveU's award-winning technology enables live video transmission (HD and SD) from any location around the world. With top-tier customers in 60+ countries, LiveU’s solutions are being used for breaking news and high-profile events, such as the FIFA World Cup™, Winter and Summer Olympic Games, US Presidential Campaign, Royal Baby, Hurricane Sandy, Super Bowls and US Collegiate Championships. From backpacks to smartphones, and satellite/cellular hybrid to external antenna solutions, LiveU offers a complete range of devices for live video coverage. LiveU’s solutions include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular links, which are optimised for maximum video quality based on the available network conditions.